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Angootha Chalao, Pakistan Bachao!

Djuice Angootha Chalao 1

General Elections 2013 are just around the corner in Pakistan and everyone seems to be in the elections fever with great campaigns and political gatherings all over the country – it would just keep getting stronger and stronger as 11th May approaches.

Djuice Pakistan’s Angootha Chalao campaign was one of the first to start in Pakistan, followed by several other telcos. Angootha Chalao is all about creating awareness among the youth on the importance of voting and taking a pledge (all by using their mobile phones) that they will get out of their houses on 11th May and cast their vote at their respective polling stations. This campaign is for everyone — not just for Djuice or Telenor customers — and has already been viral enough to be called a big success.

Djuice invited several bloggers from Islamabad, Lahore and Karachi to their Djuice Lounge (which by the way is a pretty cool place) to collectively work together on how to motivate people to vote with videos and other viral content. Since all the bloggers there had a good following on social networks, we decided to bring the #AngoothaChalao hashtag in the top trends on Twitter with various old and new voting tips that were to be kept in mind on 11th May. People from all over Pakistan contributed to that hashtag which in result was a learning experience for most of us. For example, most of us didn’t know the timings for polling stations were from 9am till 5pm.

This was just one of the activities we did at the Djuice Lounge. Apart from this, here is a quick list of important tips we jotted down for 11th May:

  • Timings for polling stations: 9am till 5pm.
  • Wear a cap or keep something to cover yourself from the scorching heat.
  • Keep your original CNIC with you.
  • Leave all your credit cards, debit cards etc. and other not-so-important stuff at home.
  • Check your polling station by texting your CNIC number to 8300.
  • There are several app in Google Play Store to help you quickly report rigging at a polling station.

Do you plan to vote on 11th May? Make a pledge. Text ‘ivote’ to 0345-888-8840. This is how simple it is! For Djuice customers who send a text, they can also subscribe to an exclusive election bundle service which would offer:

  • Where Do I Vote? (Voting Address)
  • Election Halqa Information
  • Elections Encyclopedia
  • Youth Voters Chat
  • Meri Awaz (Have your say)
  • Polls and Quizzes
  • Ringtones & Wallpapers etc.
  • Alerts
    • Election News
    • Election History
    • Motivational Sayings

For more information, you can visit the official website.

In the end, we would just want to say:

Pakistan bachana hai, tou Angootha Chalao!